How to Get Team Sponsorships


We all know just how expensive it can be to have our kids participate in any type of sport and it’s not getting cheaper any time soon. Many organizations look to local or corporate sponsors to help ease some of that financial burden for the organization (thus helping the parents). So what if your organization is new to the whole sponsorship thing…where do you start? We have some answers!

I’m assuming the majority of you have kids on sports teams.  A lot of you might even have a kid or two on a travel team.  We all know just how expensive it can be to have our kids participate in any type of sport and it’s not getting cheaper any time soon.  Many organizations look to local or corporate sponsors to help ease some of that financial burden for the organization (thus helping the parents).  So what if your organization is new to the whole sponsorship thing…where do you start?  Here’s some tips for how to get team sponsorships:

Start by having a meeting with the parents and coaches to discuss your exact needs.

Also, during this meeting you need to identify what types of businesses you want to approach.    What are the logical businesses that would compliment your organization?   Do any of the parents or coaches already have a relationship with them?

Figure out what you can offer the business.

It’s important to remember that even though the owners of the company you are approaching might want to give you money “out of the goodness of their heart”, they are still in the business of making money.   How can your team bring value to their business?  Here are a few suggestions:

  • Put the company’s name on the player’s jerseys.
  • Promote them through social media.  I think this is huge a benefit for the business you are promoting.  Set up a Facebook or Twitter account specifically for your team and have weekly posts that parents and players can easily re-post or re-tweet.
  • Create a banner that your team puts up before every game with the businesses logo.
  • Get creative!  Think outside the box and figure out ways that your team can uniquely drive traffic to their business.
  • Ask them their needs.  Be flexible in how they can sponsor you and work with them to come up with a solution that benefits you both.

Appoint a marketing/PR person.

Have someone be the “face” of your organization.  This person can be the primary contact between the team and business, run the social media accounts and make sure the terms of the sponsorship are carried out.

Make a basic letter that can be customized.

When writing the letter, keep your goals in mind.  Don’t be vague and say “we need a sponsor”.  Ask for monetary support and show them how they will benefit from your organization.  Base your letter on benefits not needs.  Also create a sense of urgency by stating there is  a deadline (like the start of the season) but be careful to give a date if you are doing a bulk mailer.  They might receive it after the date and then feel no need to respond.

We have put together a basic letter that you can adjust to fit your specific need.

Team Sponsorship Letter Sample

To make changes to the letter, click on the image to be taken to the Google Doc.  

  • Highlight the text.
  • Click on the “Edit” tab to “Copy”. 
  • Click on the “File” tab and open a “New” “Document”.
  • In the new document, paste the letter by going to the “Edit” tab and using the “Paste” option.

If you have any other suggestions for a team/organization looking to get a sponsorship, please leave it below in the comments section.  Also, check out our post on CREATIVE FUNDRAISING!